FRIDAY 30TH SEPTEMBER 2011 saw the arrival the TML Travel Group/Eavesway Travel ‘Roadshow’ Event at Gordale Home & Garden Centre, Burton, South Wirral.
When we originally approached Gordale some months ago, it was with a view to just turning up with some banner stands and setting up a stand inside as we felt its client base is made up of the sort of clientele that would be interested in our products. The owners of Gordale then suggested that we bring a vehicle down and hire space in the car park, which with hindsight was the sensible option.
Only by allowing people to see things first hand, meet the team and experience the vehicles being offered can you better explain what you are about. Meeting people face to face is by far the best way to promote any business because it allows them to better understand the products being offered.
Directors and representatives from both companies turned out and our main concern was would anybody actually turn up, let alone be interested in what we are offering! The one thing we had all known for some days is that the weather would be in our favour and this proved to be the case.
As it turned out, everyone's concerns were unfounded because even 20 minutes before the event start time, whilst we were still setting up, a number of Eavesway ‘cruiselink’ customers approached us, which was a great start to the day and a precursor to what we could expect. By advertising the event on the northbound ‘cruiselink’ services in the weeks running up to the ‘roadshow’ clearly worked. Talking to a number of other visitors that morning, they had seen our posters/banner stand at Gordale in the weeks leading up to the event and actually made a note of it in their diaries!
From the event start time through until lunchtime, we were busy with interest and some people were hesitant about viewing the coach, but with very little persuasion from our driver Bob, they stepped aboard and were very impressed with what they experienced. A conversation between a wife and her husband who were going away for Christmas with another North West based operator amused us all somewhat:
Wife: “When we go away with ’X’ at Christmas, will their coach be as nice as this one?”
Husband: “No! It’s ’X’ we are travelling with at Christmas!”
After the lunchtime lull, things picked up again with a final spurt right at 1445hrs as we were all packing up to go our separate ways.
The sort of approaches we got were quality enquiries, which is what we hoped for and the turn out was good for a first attempt. As well as signing up for our mailing list, a good number of visitors also took away details of both the tours currently being offered and the ‘Cruiselink’ service.
The feedback from everyone visiting the event was excellent and it was nice to be able to take the time to talk to people in detail about the products and the itineraries coming up over the next few months. It was clear that our ‘Grand Days Out’ brand and more so the new ‘Country Club Weekends’ brand have clearly captured peoples imagination. There has been a lot of interest in our tour titled ‘Churchill’s Chartwell & The Spirit of Brooklands’.
The general consensus amongst everyone that helped out at the event is that it seemed to be a worthwhile exercise. There is a general feeling that we should plan for another one at Gordale at some point in the future. We would like to record our thanks to Gordale for agreeing to host the roadshow event and also to all the visitors that turned out to support us. In addition, thanks must also go to all the visitor attractions and partners that supplied literature & materials to promote the destinations featured in our forthcoming tours.